Bridging Advertising and Public Relations Pedagogy and Practice: A Mixed-Methods Analysis of Education Objectives and Industry Needs
Author(s)
Weed, Amanda J.Keywords
Mass CommunicationsPedagogy
Education
Curriculum Development
Curricula
Advertising
Public Relations
Strategic Communication
Pedagogy
Education
Curriculum
Core Skills
Writing
Verbal Communication
Critical Thinking
Research
Computer Software
Experiential Learning
Internships
Student Organizations
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2018-10-01Type
textIdentifier
oai:etd.ohiolink.edu:ohiou1529687320594136http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1529687320594136