BUILDING A DATA ETHICAL FUTURE

Abstract

Technology-driven choices are shaping the digital engagement of individuals and policymakers. Rapid technological advancements and the increasing utilisation of Big Data and Artificial Intelligence (AI) have presented profound ethical challenges concerning privacy, accountability, and transparency. Existing Data Acts, internet policies, and government frameworks fall short of protecting individuals and states from violations of their digital footprints. This article advocates for a human-centric approach to data ethics, drawing on the concept of the common good, as articulated by John Rawls. Through a systematic review of global data privacy laws, acts, guidelines, and practices, the article examines potential disparities and emphasises the need for universal data legislation, guidelines, and policies. It highlights the significance of data policies and frameworks in fostering ethical data usage, trust, and integrity. By applying Kant’s philosophy of respecting individuals’ autonomy, the article emphasises the importance of informed consent and recommends ethical guidelines for both users and content creators.