BENEFIT SEGMENTATION: A TECHNIQUE FOR DEVELOPING PROGRAM AND PROMOTIONAL STRATEGIES FOR ADULTS IN A COMMUNITY COLLEGE.

Author(s)
GOODNOW, WILMA ELIZABETH.
Keywords
Education, Adult and Continuing.

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URI
http://hdl.handle.net/20.500.12424/444734
Online Access
http://commons.lib.niu.edu/handle/10843/13028
http://hdl.handle.net/10843/13028
Abstract
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147 p.
Benefit segmentation is a market research technique which groups people according to benefits expected from a program offering and identifies each group's program offering preferences and demographic characteristics. This information facilitates design of program offerings in response to needs
Date
2011-06-22
Identifier
oai:commons.lib.niu.edu:10843/13028
http://commons.lib.niu.edu/handle/10843/13028
http://hdl.handle.net/10843/13028
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