Show simple item record

dc.contributor.authorRG Duffett
dc.contributor.authorIC Van der Heever
dc.contributor.authorD Bell
dc.date.accessioned2019-09-25T19:41:32Z
dc.date.available2019-09-25T19:41:32Z
dc.date.created2012-06-14 18:05
dc.date.issued2012-05-11
dc.identifieroai:ojs.ajol.info:article/76343
dc.identifierhttp://ajol.info/index.php/sabr/article/view/76343
dc.identifier.urihttp://hdl.handle.net/20.500.12424/454357
dc.description.abstractBlack economic empowerment (BEE) aims to enable black peoplein South Africa, as legislatively classified, to make a noteworthycontribution to the local economy by irreversibly altering the racialprofile of ownership, management echelons and all employmentlevels of existing and new organisations (SA dti 2004: 4–5). Thetransformation process in South Africa has been a lengthy andcomplex one, with the government gradually enacting enablinglegislation. The advertising industry has been criticised for its slowempowerment advancement, which led to two parliamentary hearingsin the early 2000s to investigate allegations of racism and poortransformation progress. The Association for Communication andAdvertising (ACA) has been the main driving force of transformationwithin the South African advertising industry, but there have beenfew studies that have effectively investigated transformation and BEEprogress within this industry over recent years. Therefore, the mainobjective of this study was to explore progress made by advertisingagencies towards transformation in Cape Town, as well as thechallenges and benefits that result from implementing BEE measures.The aforementioned was thoroughly examined by utilising a multiplecase study approach and by interviewing the top 12 traditional fullserviceadvertising agencies in Cape Town.
dc.format.mediumapplication/pdf
dc.languageen
dc.language.isoeng
dc.publisherCollege of Economic and Management Sciences
dc.rightsCopyright to the journal content belongs to the College of Economic and Management Sciences
dc.sourceSouthern African Business Review; Vol 13, No 3 (2009)
dc.subjectadvertising agency
dc.subjectadvertising industry
dc.subjectaffirmative action
dc.subjectAssociation for Communication and Advertising (ACA)
dc.subjectblack economic empowerment (BEE)
dc.titleBlack economic empowerment progress in the advertising industry in Cape Town: Challenges and benefits
dc.typePeer-reviewed Article
ge.collectioncode1998-8125
ge.collectioncodeEC
ge.dataimportlabelOAI metadata object
ge.identifier.legacyglobethics:6067094
ge.identifier.permalinkhttps://www.globethics.net/gel/6067094
ge.lastmodificationdate2015-02-20 17:25
ge.submissions0
ge.oai.exportid147810
ge.oai.repositoryid3901
ge.oai.setnameArticles
ge.oai.setspecsabr:ART
ge.oai.streamid2
ge.setnameGlobeEthicsLib
ge.setspecglobeethicslib
ge.linkhttp://ajol.info/index.php/sabr/article/view/76343


This item appears in the following Collection(s)

Show simple item record