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dc.contributor.authorBorup, Jørn
dc.contributor.authorAarhus University
dc.date.accessioned2019-09-23T13:47:14Z
dc.date.available2019-09-23T13:47:14Z
dc.date.created2019-02-06 00:34
dc.date.issued2016-08-04
dc.identifieroai:ojs.globalbuddhism:article/178
dc.identifierhttp://www.globalbuddhism.org/jgb/index.php/jgb/article/view/178
dc.identifier.urihttp://hdl.handle.net/20.500.12424/48280
dc.description.abstractBuddhism in the West has reached beyond the enclosures of monastic buildings and meditation centers, meeting the masses at the market, in films, books, magazines and ads, often portrayed as anything but religion. This article investigates relations between media, popular culture and religion and analyses representations of Buddhism in Danish mass media, relating it to opinion surveys, statistics and developments of Danish Buddhist groups. It discusses the mediatization, entertainmentization, commodification and popularization of Buddhism and concludes that such representations serve as cultural narratives, regenerating and transforming both the culture and the religion.
dc.format.mediumapplication/pdf
dc.language.isoeng
dc.publisherUniversity of Lucerne
dc.relation.ispartofhttp://www.globalbuddhism.org/jgb/index.php/jgb/article/view/178/194
dc.rightsCopyright (c) 2016 Jørn Borup
dc.sourceJournal of Global Buddhism; Vol 17 (2016); 41-55
dc.subjectReligious studies, Buddhist studies, media studies
dc.subjectBuddhism in the West; popular culture; mediatization; entertainment; Denmark
dc.titleBranding Buddha – Mediatized and Commodified Buddhism as Cultural Narrative
dc.typeinfo:eu-repo/semantics/article
ge.collectioncode1527-6457
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ge.identifier.legacyglobethics:16082323
ge.identifier.permalinkhttps://www.globethics.net/gtl/16082323
ge.lastmodificationdate2019-02-06 00:34
ge.lastmodificationuseradmin@pointsoftware.ch (import)
ge.submissions0
ge.oai.exportid150115
ge.oai.repositoryid100812
ge.oai.setnameResearch Articles
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ge.linkhttp://www.globalbuddhism.org/jgb/index.php/jgb/article/view/178


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