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Implicações da Aprendizagem Experiencial e da Reflexão Pública para o Ensino de Pesquisa Qualitativa e a Formação de Mestres em AdministraçãoStricto sensu postgraduate management education prepares researchers and teachers. We hope that Master’s Degree students develop their learning capacity in order to conduct research. Academic procrastination and learning shock on the part of the Master’s Degree students hinder this process. The purpose of this exploratory study is to examine the teaching-learning practice during and after the learning-to-research process, seeking to answer the following question: How do Master’s Degree students learn through actual experience while conducting qualitative research on management related issues? Based on a theoretical reference related to teaching-learning, reflection and qualitative research, the study traced a methodological trajectory inspired by phenomenology and the socio-constructivist approach that favor a better experience for professors and students. We reached the conclusion that the experience of field research and the practice of public reflection in an on the field (a) increased the awareness of the participants concerning their importance in the teaching-learning process and (b) revealed two implications: it can help teaching staff in Master’s Degree courses in management to reflect on their own practices and it can help Master’s Degree managers to formulate policies for preparing staff and didactic-pedagogical policies.
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The effect of Islamic values on relational marketing basicsIn this paper, we present an empirical study to measure the relationship between Islamic values and marketing affairs in the field of alimentary industries of West Azarbaijan province, Iran. The proposed study distributes a questionnaire among 105 managers out of 145 ones and analyzes the data using different statistical methods such as linear regression analysis. The preliminary results indicate that Islamic values significantly influence trust, commitment and communication among members of business units and it could help resolve conflict management, substantially. The paper provides some guidelines for better managing firms in the region by attaching on Islamic values for marketing products and preventing unethical methods in mislead customers.
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STRATEGY OF REDUCING EXPENSES BY INTRODUCING E-LEARNING IN UNIVERSITY-LEVEL EDUCATION INSTITUTIONSIn today’s modern business dealings, companies and managers face different business venturesand an array of challenges when solving various tasks. That is why it is necessary to ensure theresources neeeded to accomplish all this. If the required components are not ensured and invested,there will be neither reproduction process nor will the company achieve the desired results. Anexpense is one form of investing material and human components in the process of work andcompany’s business. The main business components – means of labour, objects of labour andworkforce – are introduced into the organisation and the organisation’s technological process asappropriate use values. Spending these components is a precondition for creating new products andservices. To offer its services to the consumers, the students, each university-level educationinstitution has to be provided with definite means of work and qualified staff. However, the businessoperations involve some expenses which each institution intends to reduce to its minimum. Theexpenses in such institutions are possible to reduce by introducing the platform of e-learning. ThePaper shows the project of introducing e-learning into one higher education institution in Serbia, aswell as reduced expenses as a result of it