A meta-theoretical glimpse into the future of South African corporate communication management
Keywords
Ethical corporate communicationCorporate communication management
Meta-analysis
Symmetrical two-way communication
Feminism
Ethics
Postmodernism
Management
Communication in organizations -- South Africa
Organisational and corporate success
Communication
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http://hdl.handle.net/2263/5335Abstract
This article provides a concise discussion of meta-theoretical (critical-rhetorical, feminist and postmodernistic) approaches towards corporate communication management utilising meta-ethical points of departure with the aim of providing a glimpse into the meta-theoretical future of corporate communication management. The discussion is supplemented by an analysis of the challenges that face organisations in the fast-changing environment of the twenty-first century and corporate communication management as a critical/strategic management function that has the potential to assist organisations in adapting and remaining relevant to their environment, and by implication to the needs of their key internal and external stakeholders. The article is concluded by an explication of corporate communication management as being inextricably linked to ethical conduct and a product of the amalgamation of different meta-theoretical approaches, which interprets and advances the values of both stakeholders and the organisation in a manner that socially and ethically responsible, dialogical mutually adaptive, and contributes to democratising the organisation's decision-making and management processes. This poses challenges to, and insight into, the meta-theoretical approach held while engaging in discourse on the comprehensive nature of corporate communication management.Strategic management
Date
2008-05-19Type
Postprint ArticleIdentifier
oai:repository.up.ac.za:2263/533510.1080/02500160608537967
http://hdl.handle.net/2263/5335
0250-0167
Van Tonder, A & Van Rheede van Oudtshoorn, GP 2006, 'A meta-theoretical glimpse into the future of South African corporate communication management', Communicatio: South African Journal of Communication Theory and Research / Communicatio: Suid-Afrikaanse Tydskrif vir Kommunikasieteorie en -navorsing, vol. 32, no. 1, pp. 137-151. [http://www.informaworld.com/RCSA]
Copyright/License
Unisa Press & Taylor and FrancisCollections
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