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dc.contributorNAVAL POSTGRADUATE SCHOOL MONTEREY CA
dc.contributor.authorJohnson, Bobbie L.
dc.date.accessioned2019-10-22T10:25:42Z
dc.date.available2019-10-22T10:25:42Z
dc.date.created2016-05-29 00:22
dc.date.issued2009-06
dc.identifieroai:ADA501457
dc.identifierhttp://oai.dtic.mil/oai/oai?&verb=getRecord&metadataPrefix=html&identifier=ADA501457
dc.identifier.urihttp://hdl.handle.net/20.500.12424/676214
dc.description.abstractThe Department of Homeland Security (DHS) and some of its components have gained less than favorable reputations since DHS was stood up in 2003. Based upon the available literature on reputation and data collected from a Delphi survey of public affairs officers within DHS and its components, this thesis addresses the value, measurement, and management of reputation for DHS and its components. It also looks at the relationship between the reputation of DHS and that of its components. The thesis shows that reputation has a strong impact on such areas as public trust, Congressional funding, and employee morale. It offers several recommendations for how DHS and its components can manage their reputations more effectively. These recommendations include understanding the value of reputation, identifying key stakeholders, measuring stakeholders' perceptions, and addressing "reputation spillover." It also adds to the available literature on reputation, which comes primarily from the private sector.
dc.format.mediumtext/html
dc.languageen
dc.language.isoeng
dc.rightsApproved for public release; distribution is unlimited.
dc.sourceDTIC
dc.subjectGovernment and Political Science
dc.subjectPsychology
dc.subjectCivil Defense
dc.subject*MEASUREMENT
dc.subject*MANAGEMENT
dc.subject*UNITED STATES GOVERNMENT
dc.subject*HOMELAND SECURITY
dc.subject*PERCEPTION(PSYCHOLOGY)
dc.subject*VALUE
dc.subjectPUBLIC OPINION
dc.subjectMASS MEDIA
dc.subjectGOVERNMENT EMPLOYEES
dc.subjectDELPHI TECHNIQUES
dc.subjectPUBLIC RELATIONS
dc.subjectSURVEYS
dc.subjectTHESES
dc.subjectMORALE
dc.subjectATTITUDES(PSYCHOLOGY)
dc.subjectCONGRESS
dc.subject*DEPARTMENT OF HOMELAND SECURITY
dc.subject*REPUTATION
dc.subjectDHS(DEPARTMENT OF HOMELAND SECURITY)
dc.subjectEMPLOYEE PERCEPTION
dc.subjectCONGRESSIONAL PERCEPTION
dc.subjectMEDIA PERCEPTION
dc.subjectPUBLIC PERCEPTION
dc.titleManaging the Reputation of DHS and its Components
dc.typeText
ge.collectioncodeOAIDATA
ge.dataimportlabelOAI metadata object
ge.identifier.legacyglobethics:10154731
ge.identifier.permalinkhttps://www.globethics.net/gel/10154731
ge.lastmodificationdate2016-05-29 00:22
ge.lastmodificationuseradmin@pointsoftware.ch (import)
ge.submissions0
ge.oai.exportid148650
ge.oai.repositoryid492
ge.oai.streamid2
ge.setnameGlobeEthicsLib
ge.setspecglobeethicslib
ge.linkhttp://oai.dtic.mil/oai/oai?&verb=getRecord&metadataPrefix=html&identifier=ADA501457


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