INNOVATIVE MODEL FOR IMPLEMENTATION CORPORATE SOCIAL RESPONSIBILITY TO REALIZE GREEN SMALL AND MEDIUM ENTERPRISES: EVIDENCE FROM JAPAN AND INDONESIA
Author(s)RATNA CANDRA, SARI
Ir. Setyabudi, Indartono,Ph.D
Prof. TSUCHIYA, TAKESHI, Ph.D
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AbstractSmall and Medium Enterprises (SME) have a strategic role in national income and the reduction of unemployment. Indonesia's economy is dominated by SMEs. Development of SMEs need to get attention from both government and the community in order to grow more competitive with other economic actors. Free trade have great implications on the growth of SMEs. AFTA and APEC have broad implications for small and medium enterprises to compete in free trade. SMEs required to undertake the production process efficient and produce the products according to global quality standards such as the issue of quality (ISO 9000), environmental issues (ISO 14000), and the issue of human rights (HAM). This issue is often used unfairly by developed countries as a barrier (Non Tariff Barrier for Trade). Therefore, when SME go international especially into developed economies, SME need to realize explicit CSR policies. CSR is an investment in securing a continued license to operate. It reduces the risks of shutdown and sustains industrial and future growth of the company (Wall, 2008). Corporate social responsibility (CSR) has been a widely discussed topic primarily from the view point of multi-national corporations (MNCs). CSR in small- and medium-sized enterprises (SMEs) is a relatively new topic in research. CSR in SMEs has received limited consideration (Spence, 1999). There are several limitation that SMEs face when trying to implement a CSR agenda. Many SME do not implement CSR as their perception that CSR is a burden and a financial cost (Morsing and Perrini, 2009). While SMEs have traditionally been presented as non-entrepreneurial in CSR, this paper demonstrates how SMEs can take advantage of the opportunities presented by CSR and maximise the business benefits from making the most of such opportunities. This project aims to fulfill this need by providing an extremely comprehensive analysis. 3 On the Indonesian side, Dr. Ratna Candra Sari, from FE UNY will be coordinating this project. He is a corporate governance and business ethics specialist who has experiences both as a practioner and a researcher. As we attempt to build a broad research network, we also integrate with Ir Setyabudi Indartono, Ph.D form UNY as a business ethics specialist and Indah Mustikawati, M.Si from Yogyakarta State University (Universitas Negeri Yogyakarta) as small and medium enterprises and corporate ethics specalist. On the Japan side, Tsuchiya Takeshi, PhD from Aichi University of Education as profesor of education and Lecturer in Aichi University of Education Japan will be coordinating this project. He has a broad set of publications in internationally-reputed journals. The collaboration between FE UNY and Aichi University of Education will facilitate Indonesian researchers to publish in international journals and open a broad international network, since Aichi University of Education has forged links with many overseas universities.
RATNA CANDRA, SARI and Indah, Mustikawati and Ir. Setyabudi, Indartono,Ph.D and Prof. TSUCHIYA, TAKESHI, Ph.D (2015) INNOVATIVE MODEL FOR IMPLEMENTATION CORPORATE SOCIAL RESPONSIBILITY TO REALIZE GREEN SMALL AND MEDIUM ENTERPRISES: EVIDENCE FROM JAPAN AND INDONESIA. [Experiment/Research]