POSITIONING ONLINE LEARNING AS A STRATEGIC ASSET IN THE THINKING OF UNIVERSITY PRESIDENTS AND CHANCELLORS
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AbstractBoth the qualitative and quantitative research studies outlined in this paper emerged from a series of discussions with Dr. A. Frank Mayadas, who raised the core questions: how do college and university presidents and chancellors view online learning? What levels of information do they have about this developing field, and do they view it as a strategic asset or simply a newer means of teaching students? Online learning is becoming an increasingly popular way for students to take courses and for faculty to teach, with enrollments in online courses growing more than ten times as rapidly as the overall growth rate of enrollments in post-secondary education. Clearly, the time is right to reframe a national dialogue amongst the leaders of our traditional universities and colleges about this asset.