Designing and Developing Videos for Online Learning: A 7-Principle Model

Abstract

Despite the ubiquitous use of videos in online learning and vast literature on designing online learning, questions remain largely unanswered on what pedagogical strategies and production guidelines should be used to design and develop instructional videos for effective student learning. In this study, the instructors of an online graduate course experimented with a 10-principle model of incorporating four pedagogical strategies, four instructional phases, and two production guidelines in designing and developing video lessons. Feedback was collected from students through course survey on their perceptions of the effectiveness of the video lessons for eight semesters since the course was first offered in Fall 2014. This paper shares the instructors’ experience on the design and development of the video lessons as well as the survey findings. Implications of the findings for instructional design and future research are also discussed.