Empirical research on environmental attitude of non-consumptive wildlife tourism: A case study of Dolphin Discovery Center (DDC) in Bunbury, Australia
AbstractThe study site is the Dolphin Discovery Center (DDC) in Bunbury, Australia. Based on New Environ-mental Paradigm, combined with cluster analysis and variance analysis to examine the extent of environmental attitude for DDC and demographic differences, the main conclusions are as follows. Firstly, taxonomies were proposed according to different environmental attitudes, and wildlife tourists are classified into anthropocentrism, neutrally and ecological-centre. Wildlife tourists' environmental attitudes are ecologically-centered. In addition, tourists' demographic characteristics differences in environmental attitude are examined. Gender and education have significant differences in non-consumptive environmental attitude (p≤0.05). Age, income and family status all do not have significant differences in environmental attitude (p≤0.05). Last, travel behaviours, information source from personal experience and willingness to revisit have a significant difference in the environment attitude (p≤0.05), and travel companion, spending and time stayed and satisfaction have no significant difference (p≤0.05). This study is likely to have a deep understanding of wildlife tourists and the complex process of tourists' interaction with wild animals and is of great significance for wildlife tourism destination management.