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AbstractThe real lessons from sport Corporate responsibility: beyond nicenessAbout Ashridge Ashridge, one of Europe’s leading business schools, works with individuals and organisations that want to go further in their personal or corporate development. Founded in 1959, Ashridge now works in three core areas: executive education (providing open and tailored programmes, online learning and MBA, MSc and Diploma qualifications), organisation consulting and management research. Based in the UK, Ashridge works with clients around the world.