Measuring Faculty Perceptions of Blackboard Using the Technology Acceptance Model
technology acceptance model (TAM)
Online and Distance Education
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AbstractWeb-based education offers the combination of self-paced learning and interactivity. We are just now beginning to empirically assess the differences between online education and traditional classroom based instruction. The Technology Acceptance Model (TAM) has been widely used in Information Systems research to analyze user perceptions of technology. This paper describes the results of an empirical study of faculty perception of Blackboard usage, utilizing TAM as its theoretical basis.