AbstractThis paper is the result of a survey concerning the perception of the Romanian students about the educational alternatives offered by the dynamics of the electronics media. Using the qualitative research methods, the author investigates the impact of the new technologies already being in service inside the Romanian universities. The research is part of a series of studies about the elearning in the university education in Romania. The development of the discussion tool and the interview guide in this case is the result of a systemic approach, which allows obtaining of coherent results at educational system level by corroborating of the two component units. The obtained results have the same parameters as the similar researches made at European level: an educational system systemically underdeveloped, of which access to the existent technology is hampered by the lack of funds and undeveloped infrastructure and lack of vision.
e-learning, educational marketing, qualitative research, Romanian education, consumer behaviour