From digital positivism and administrative big data analytics towards critical digital and social media research!
AbstractThis essay argues for a paradigm shift in the study of the Internet and digital/social media. Big data analytics is the dominant paradigm. It receives large amounts of funding, is administrative and a form of digital positivism. Critical social media research is an alternative approach that combines critical social media theory, critical digital methods and critical-realist social media research ethics. Strengthening the second approach is a material question of power in academia.
Fuchs, Christian (2017) From digital positivism and administrative big data analytics towards critical digital and social media research! European Journal of Communication, 32. ISSN 0267-3231