Sharing the organisational vision: A catalyst for change with interactive technologies

Abstract

Sharing an organisational vision plays a very significant role in achieving change. When all stakeholders are committed to the shared vision, the introduction of innovations becomes much easier for those suggesting the innovation as does the acceptance for those asked to adopt the innovation. This paper analyses via a case example from nurse education in rural Australia, the need to create a shared vision among stakeholders when promoting innovation and change in the use of interactive, electronically networked technologies. Without ‘unfreezing’ stakeholder mental models—their mind map of what distance education is, and how professionals gain their knowledge and skills—it is not possible to build a shared vision of what e-learning distance education might be for students without the capacity to attend on-campus programs.