Corporate citizenship : some perspectives from Australian CEOs

Abstract

Without CEO sign-off and vision, it is unlikely that corporate citizenship will be either embedded into core business in a company, or have any staying power in that company. This paper reports on this, and other views, of leading CEOs of top Australian companies and NCOs, providing a unique insight into the way that many business and civil-society leaders in Australia engage with corporate citizenship policy and practice in their respective organisations. What is emerging in Australia is the beginnings of an answer that sees corporate citizenship as more than just activities, more than a set of protocols, and more than a set of reporting accountabilities. It is all of these. But it is also being seen, though somewhat nervously by some, as a vehicle for cultural and organisational behavioural change.<br />