Smart City through Social Media: In Creating Good Governance in the Government of West Java

Abstract

Web 2.0's online revolution has dynamically changed our lives and professions, Including public relations (PR) function in the government, or e-government.through social media, PR government carry out its function in Achieving good governance by paying attention to four elements; accountability, participatory, rule of law, and transparency. Bandung, as the one of "Smart City" in West Java, has carried out the PR function through @humasbdg Instagram account, as well as an account belonging to Bandung Department of Culture and Tourism (@disbudpar.bdg) and Bandung Department of Communication and Information (@diskominfobdg). This study aims to find out how the Bandung Government can synergize in implementing the concept of good governance through Instagram account. The approach used is qualitative with the case study method. Researcher of data collection is from @humasbdg, @disbudpar.bdg, and @diskominfobdg posts from February until August 2018. Research Data analysis is using the Circular Model of some roomates describes four important aspects of a PR strategy on social media; share, optimize, manage, and engage. The findings revealed that @humasbdg and @disbudpar.bdg have fulfilled all the aspects of good governance. The synergy of Instagram using by Government of Bandung City is can be a reference for other Governments to maximize the use of social media, especially Instagram, in e-government activities. It is expected for the next researcher to be able to include primary data such as interviews and survey, so the results will be sharper and can be used as a next reference.