AbstractThe role of Islamic University of Indonesia (UII) 's lecturers and employees in dakwah activities indicates low, as reported by Darmaji and Idrus (2004). Dakwah itself has wide and general definition including teaching in classroom, having a good conduct, etc. However, societies have their own definition of dakwah, which differs from wide and general definition. They define dakwah in particular fields, such as being a preacher of Jumat Prayer, a speaker in religious-related topic discussion, and an imam ofpraying.r€onsequently, if lecturers and employees do not take role on those particular activities of dakwah in their society, they will be presumed as not having a role in dakwah. This fact urges Directorate for Religious Education and Development (DPPAI), Islamic University of Indonesia, to study the problem, particularly about how UH's employees, particularly administrative employees, take a role in dakwah activities in their society. The study is expected to describe comprehensively a profile of dakwah among UH's employees. The current study found that profile of dakwah among UH's administrative employees can be explained through four aspects. Regarding with subject of dakwah, the researcher found 92 % of employees involve in socio-religious organization in their environment. Average employees involve in three to four socio-religious activities. Pengajian (traditional religious discussion or recitation) occupies on the first of activities, which is UH's employees mostly involved in. Average employees become an active manager and caretaker of one to two socio-religious institutions or organizations, and Mosque is the institution in which UH's employees mostly manage. 38 % of UII's employees have ever been afulflller in dakwah activities, such as tarawih prayer, recitation (pengajian), yasinan, preacher of Jumat prayer, wedding reception (walimah), etc. Those findings may refuse the presumption that UH's employees do not take role in dakwah.keyword : profile of dakwah, administrative employees.