Babińska, DanutaGrochal, Magdalena2019-09-252019-09-252013-01-062012http://hdl.handle.net/20.500.12424/188746While CSR concept might be of global nature, recent research suggests that it is applied differently across different social, economic, cultural, legal and political contexts. The undertaken research project aspires to make a contribution by adding the perspective of transition economies from Central and Eastern Europe (CEE) to the already well established view on CSR in Western Europe and the USA. Its main purpose is to determine whether local or global orientation dominates in CSR strategies and consequently, social reporting, in case of global corporations operating in the CEE region. Corporations selected for the study, being direct foreign investors in the region, are listed in the annual ranking Fortune 500 and included in the Global 100 Most Sustainable Corporations in the World. For comparative purposes the companies’ websites in 179 countries were searched systematically for reference to CSR. Findings show that differences in the approach to reporting and information policy between the corporations result from their own initiative and governments’ requirements.engWith permission of the license/copyright holderCorporate social responsibility, social reporting, global and local approach to CSRGlobal ethicsPolitical ethicsEconomic ethicsConference proceedings