Salamudin2019-09-252019-09-252016-03-252014http://hdl.handle.net/20.500.12424/235977The purpose of this study is to analyze the effect of promotion costs to increase in the number of insurance participants. The analysis technique used is linear regression. The results indicate that there are significant shown promotion costs to increase in the number of participants who use the benefits of insurance products Iqro Partner 'of AJB Bumiputera 1912 Division Sharia. In promotional activities, the Joint Life Insurance Company (AJB) Bumiputera 1912 Sharia to attract people is through media advertising and sales activities of the agent, of all existing forms of promotion Joint Life Insurance Company (AJB) prefers Sharia Bumiputera 1912 even most promotional activities performed by private sale (personal selling) because it is considered more effective way to increase the amount of insurance participants.indWith permission of the license/copyright holderLinier RegressionInsurance CustomerPromotion CostEconomic ethicsEthics of economic systemsLabour/professional ethicsConsumer ethicsMethods of ethicsPhilosophical ethicsJournal volume