Wang Gumeng, Shu Lu2019-09-252019-09-252014-05-152013http://hdl.handle.net/20.500.12424/206756Along with the development of a socialist market economic system, accumulating wealth and awakening of group consciousness, philanthropy in China is doing very well. A donation from corporations accounts for half of the total number, and corporation becomes the biggest donator. Varied enterprises are the dominant force in Chinese market economy, as well as in charity. However, on the other side, small size, utilitarianism, less oversight and other problems still exist. After studying on lots of practical advices from experts and scholars, this article creatively proposes an optimize innovation on corporate philanthropy mode. Finally, according to the current social problems, it expands the content of traditional charity and comes up with an idea of dynamic development of philanthropychiCreative Commons Copyright (CC 2.5)Corporation, PhilanthropySocial developmentEconomic ethicsBusiness ethicsPreprint