De La Vega, Orlando Luna2019-09-252019-09-252010-02-282004http://hdl.handle.net/20.500.12424/173986On September 11th, 2001 USA suffered an attack in several representative icons, which certainly became the turning point of a series of changes that have since taken place in the world’s landscape and normal pace. In the year 2000, the “dotcom” companies were collapsing by the dozens, producing the NASDAQ’s plunge or what it would be later known as the "2nd attack against Wall Street”. Nevertheless, one has to be persistent, mainly in the idea of developing people with strong integral values, not only having all the necessary technical aspects of their education, which is already something obvious to consider, but essentially, a person with great and strong values, with a strong moral structure, and a deep sense of it. A person who is able of behaving in limit situations, able of managing the power, able of managing, with confidence and responsibility, big amounts of money that the society, individually and collectively have increasingly entrusted him to care.engWith permission of the license/copyright holdercasuistic ethicsGood governancevaluesEconomic ethicsBusiness ethicsEthics of economic systemsPreprint