Qalyubi, Syihabuddin2019-09-252019-09-252011-05-1219990126-12 Xhttp://hdl.handle.net/20.500.12424/178083Many people admire and interested in the Qur'an, but they don't know the reason. According to the author, there is an internal factor that make people interestedi n the Qur'an not mainly based on the dogrnatic reason. The present paper discussest he so called "internal factor" which is stylistic or uslub (Arabic). This approach is quile different from balaghah and literary criticism. Stylistics discusses the characteristics of language without any judgement. In this context, the stylistical approach to the Qur'an is to analyse the characteristics of language used by the Qur'an.araWith permission of the license/copyright holderIslamReligious ethicsArticle