Hofkirchner, WolfgangTscheligi, ManfredBichler, RobertReitberger, Wolfgang2019-09-252019-09-252008-11-142007-12http://hdl.handle.net/20.500.12424/168191In this paper the authors argue for a pro-active, technology-driven as well as social problem-driven technology as-sessment (TA) of Ambient Persuasion technologies. Their starting point for assessing ICTs regarding ethical aspects is the vision of a Good Society (Bradley 2006), which is a Global Sustainable Information Society (GSIS). Such a society is on the way to sustainability, strongly supported by Information and Communication Technologies. Using ICTs for persuasion at the same time imply opportunities and risks. The authors identify two contrary persuasive strategies; the first one is mainly based on negotiated persuasion, while the second approach is a more behaviouristic one. To tap the full potential of both approaches the authors propose a dialectic understanding for Ambient Persuasion by presenting promising, already existing examples.engWith permission of the license/copyright holderGood governancesocietyPolitical ethicsEthics of political systemsEthics of lawRights based legal ethicsArticle