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A social conscience in the global marketplace?
Diller, Janelle
Diller, Janelle
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"[...] This article focuses on private-sector initiatives that address labour practices in transnational enterprise operations, and comments on their effectiveness. Specifically, it examines codes of conduct, social labelling programmes and investor initiatives, drawing inter alia on a preliminary review of some 215 codes and 12 social labelling programmes. Codes and labels form part of a broader set of initiatives which seek to inform and influence consumers, business partners, investors and/or the media in regard to particular enterprises’social goals or achievements. Investor initiatives, by contrast, are part of a range of activities aimed at influencing enterprise decision-making and, in this case, enterprise adherence to codes and labels. A review of the content and operation of these three types of initiative reveals the mixed reception they are given, not only by business, consumers and other interested private-sector actors, but also by those concerned with the public effects of this disparate, yet persistent pursuit of a private form of social justice for private gain. [...]", p. 99-100
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1999
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With permission of the license/copyright holder