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Bahasa Inggris dalam Iklan Busana Muslimah Pada Majalah Aulia
Heriyanti, Rina
Heriyanti, Rina
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This paper discusses the use of English in the advertisement of Muslim clothes in mass media. Muslim clothes have been a part of modern life style and taken different image as a traditional lifestyle to a modern one. Wearing Muslima clothes is no longer considered as old fashioned but as a trendy and fashionable life style. The English language used in the advertisements of Muslim clothes contains popular vocabulary. This paper discusses the linguistic accuracy of the use of words. This linguistic perspective indicates whether the advertisements follow the linguistic rules or go with their own logics. The use of English in the advertisement has a benefit of indirect understanding of the advertisement content because readers should think for some time about the meaning. It is different from those totally written in Bahasa Indonesia, which tend to make the readers skip the pages because they can directly understand the content of the advertisement.
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2013
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With permission of the license/copyright holder