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Is a responsive business also a responsible business?

Higgins, Colin
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Abstract
While much has been written about corporate responsibility, arguments for transformation in the business & society relationship prevail. In this paper, the dominant normative and business-case perspectives of corporate responsibility are examined in light of their assumptions regarding change. Both rely on modernist, firm-centred assumptions regarding management agency. Change in the business and society relationship may require closer attention being paid to processes of social norm formation.
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2010-11
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With permission of the license/copyright holder
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