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PENGARUH BIAYA PROMOSI TERHADAP PENINGKATAN JUMLAH PESERTA ASURANSI

Salamudin
Author(s)
Salamudin
Contributor(s)
Keywords
Linier Regression
Insurance Customer
Promotion Cost
GE Subjects
Economic ethics
Ethics of economic systems
Labour/professional ethics
Consumer ethics
Methods of ethics
Philosophical ethics
Collections
Islamic Ethics
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Journal Issue
URI
http://hdl.handle.net/20.500.12424/235977
Online Access
Abstract
The purpose of this study is to analyze the effect of promotion costs to increase in the number of insurance participants. The analysis technique used is linear regression. The results indicate that there are significant shown promotion costs to increase in the number of participants who use the benefits of insurance products Iqro Partner 'of AJB Bumiputera 1912 Division Sharia. In promotional activities, the Joint Life Insurance Company (AJB) Bumiputera 1912 Sharia to attract people is through media advertising and sales activities of the agent, of all existing forms of promotion Joint Life Insurance Company (AJB) prefers Sharia Bumiputera 1912 even most promotional activities performed by private sale (personal selling) because it is considered more effective way to increase the amount of insurance participants.
Note(s)
Topic
Type
Journal volume
Date
2014
Identifier
ISBN
DOI
Copyright/License
With permission of the license/copyright holder
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