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Business Ethics Index in China: An Empirical Study on Young Consumers
Fu, Weihui He, Feng Peng, Han Zhang, Na
Fu, Weihui
He, Feng
Peng, Han
Zhang, Na
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Abstract
Based on the study of China’s business ethics index (BEI) in 2009 (Tsalikis & Fu, 2010), this article intends to improve the BEI questionnaire and for this purpose analyzed 1057 questionnaires; it concluded that China’s BEI is 99.3, which is much lower than that of 2009’s. This means the respondents have a negative opinion of China’s performance in the field of business ethics. The four sub-indicators of BEI all fell lower from those in 2009; specially, BEI personal/past and BEI vicarious/future dropped dramatically. However, the results of this study also showed that the subjects are still very optimistic about the future of the ethical behavior of Chinese enterprises, but most are concerned about the levels of vicious competition and product safety.
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2014
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With permission of the license/copyright holder