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The Ethical Challenges for Enterprise and Risks to Consumers of Large Market Share Through Low-Cost Supplier Strategy

Becker, Paula Alexander
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Becker, Paula Alexander
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Keywords
quality management
risk-benefit-appraisal
GE Subjects
Economic ethics
Trade ethics
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Business Ethics
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JIBE-Ethics-v1-n1_Becker.pdf
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http://hdl.handle.net/20.500.12424/173706
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Abstract
A corporate strategy of high market share, through being a low-cost supplier and rushing to market, carries ethical risks to the corporation and consumers. There are several examples of US corporations that engaged in lowcost strategy and rushed to market, compromising product quality as well as consumer interests in the process. These companies suffered long-term, negative consequences. Recently, China has experienced lapses in product quality that have injured consumers and are likely associated with attempts to achieve market penetration, if not market dominance, through strategically serving as a low-cost supplier. Lessons can be learned from the example of earlier debacles in policies and programs implemented to minimize the risks of a high-market share/ low cost supplier strategy. Specific recommendations are suggested to ensure product safety. Keywords: product safety, product quality, consumer, low cost supplier, strategy
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Article
Date
2008
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With permission of the license/copyright holder
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