Loading...
MassMart Limited
Punt, Willem
Punt, Willem
Author(s)
Contributor(s)
Keywords
GE Subjects
Collections
Files
Loading...
n2008_C_Punt_willem.pdf
Adobe PDF, 474.8 KB
Research Projects
Organizational Units
Journal Issue
Online Access
Abstract
Massmart is a South African based retailer with a growing presence throughout Africa. As a holding company, it grew rapidly through acquisitions resulting in a portfolio of organizations with vastly different operating cultures. In an attempt to preserve these qualities that contribute to the success of the individual businesses within a robust framework designed to ensure the pursuit of a single Massmart vision, Massmart embarked on an ethics management programme. This programme, a collaborative effort between management, the Ethics Institute of South Africa (EthicSA) and others, commenced in 2004. In a visionary move, Massmart applied ethics as an organizational change agent, using the energy and direction from a highly committed leadership to create a programme designed to provide all the Massmart divisions with an understanding of the values and conduct provisions required to pursue the Massmart vision of responsible corporate citizenship – a vision where profits and people matter. Massmart understood that, to ensure the sustainability of its responsible corporate citizenship vision, it had to start with the promotion of responsible business conduct within its constituent businesses or divisions – hence the ethics management programme and, in particular, the Massmart Code of Ethics, informing the nature of its corporate social investments.
Note(s)
Topic
Type
Preprint
Date
2008
Identifier
ISBN
DOI
Copyright/License
With permission of the license/copyright holder