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The Proliferation of Product Placement as a Means of Advertising Communication

Saladino, Mary P.
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Saladino, Mary P.
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Keywords
communication ethics
consumerism
business ethics
GE Subjects
Economic ethics
Business ethics
Consumer ethics
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Business Ethics
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JIBE-Ethics-v1-n1_Saladino.pdf
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http://hdl.handle.net/20.500.12424/173705
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Abstract
This paper will examine the growth and rebirth of product placement, a technique being practiced in the communication process of marketing. It will examine various models of product placement and present some reasons why it is ethically problematic in regard to protecting the consumer. Keywords: marketing, consumer behavior, advertising, product placement
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Article
Date
2008
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With permission of the license/copyright holder
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