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Binding commitments resistance
Pointel, Sandra
Pointel, Sandra
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Formalised corporate responsibility is still relatively new in Germany. The federal government set up a multistakeholder forum in 2009 to build a national corporate responsibility strategy. This forum adopted a voluntary “common understanding”, and the government published at the end of 2010 an action plan to promote corporate responsibility in Germany and abroad. This included a number of measures to raise awareness among domestic small and medium-sized enterprises. Matthias Thorns, deputy director for European and international affairs at the Confederation of German Employers (BDA) says the action plan has been a welcome development. It has helped support companies through awareness raising and coaching, and in setting realistic goals, he says.
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2012-03
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With permission of the license/copyright holder