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Measuring to manage and create stakeholder value
Perrini, Francesco Vurro, Clodia
Perrini, Francesco
Vurro, Clodia
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Abstract
Our paper aims at clarifying how firms prioritize those responsibilities that go beyond economic and financial ones, what they expect from the adoption of a CSR profile, and whether or not they are linking CSR programs and activities to the specific features of industries they belong to. Nonfinancial reports published by Italian Stock Exchange companies were analyzed using content analysis to record the typology and amount of disclosure per stakeholder in CSR-related areas. Results show CSR as synonym of increased engagement and transparency about what companies stand for, how they operate, innovate and collaborate in their context of reference. Adopting a CSR portrait is perceived as the postulate of being trustworthy and, as a direct result, of being able to deliver profitable growth. Industry specificities affect CSR priorities. Implications for companies interested in extending their reporting practices are provided, highlighting the advantages of extending disclosure to still poorly covered areas.
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2008
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With permission of the license/copyright holder