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ISLAMIC BUSINESS ETHICS IMPLEMENTATION IN MARKETING COMMUNICATION OF HAJJ/UMROH TRAVEL AGENCY “X” SURABAYA
Prasetyo, Ari Pratiwi, Intan Kusuma
Prasetyo, Ari
Pratiwi, Intan Kusuma
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Abstract
The aim of this research is to explore the implementation of Islamic business ethics in marketing communications Umrah/Hajj travel agency “X” Tour and Travel. This research uses qualitative descriptive approach with explanatory case studies as a type of qualitative research Islamic business ethics which becomes reference in this study SIFAT (Shiddiq, Istiqamah, Fathanah, Amanah and Talbligh). The technique used is the data collection through interviews with President and Marketing Manager of “X” Tour and Travel, and participatory observation for two weeks at the operational office of “X” Tour and Travel. To support the data obtained from the results of the interviews as well as participatory observation, the research is also equipped with the results of interviews with jamaah who have used the services of “X” Tour and Travel. The research results indicate that “X” Tour and Travel has implemented Shiddiq, Istiqamah, Fathanah, Amanah, and Tabligh in marketing communications.
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2016-01
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With permission of the license/copyright holder