Fair Trade 2007: new facts and figures from an ongoing success story.

Abstract

This fifth edition of “Fair Trade: Facts and Figures” tells the success story of a movement which started 60 years ago, but only recently took really off. The survey compiles information about Fair Trade structures, markets and sales from 33 countries, going for the first time beyond Europe by including consuming countries in North America and the Pacific Rim. The comparison with the first edition in 1995, which covered only 14 European countries and described a rather unknown niche market which attracted mainly political activists, shows the long way Fair Trade has made since then.