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AN EMPIRICALANALYSIS ON MEASURING CUSTOMER SATISFACTIONAND BEHAVIORAL INTENTION TOWARDS MOBILE PHONE SERVICE PROVIDERS
S., SAKTHIVALRANI S., KANNAN
S., SAKTHIVALRANI
S., KANNAN
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n2452.pdf
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This study aims to measure the customer satisfaction and behavioral intention towards the mobile phone network service providers. Measurement of customer satisfaction level of the customers is the direct result obtained from the customer after availing the service by the consumer. This study helps the service provider to assess the performance of their marketing strategy and to understand in a better way the relationship between the customer's satiusfaction and Behavioral intention. This survey was done in Tirunelveli District from 200 respondents. A well structured questionnaire was used to collect the primary data from the respondents. The data was processed using computer aided tools such as SPSS frequency tables. The tools used to analyze were data Chi-square, multiple correspondence analysis and descriptive statistics. In this study the researcher has analyzed the opinion of the customers over the attributes offered to them and the customer's motive after consuming the service.
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2013-06-01
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Creative Commons Copyright (CC 2.5)